In Brief: Rideout Health Rebrands

ideout Health is the resulting name after a rebranding effort by the former Fremont-Rideout Health Group, which operates hospitals in the Northern California towns of Marysville and Yuba City.

Rideout, the surname of the system’s original founder more than a century ago, was the preferred choice after the system conducted several stakeholder surveys in 2011.

“We were gratified to see how important the Rideout legacy is

to the community,” said Rideout Health Chief Executive Officer Terri Hamilton. “The name keeps us rooted in our history and mission, while the streamlined brand is more easily paired with both clinical and business partners to expand healthcare resources for our patients.”

The rebranding comes as Rideout Memorial Hospital in Marysville is in the midst of a $225 million expansion and renovation.